I've been living and working in vibrant Bangkok for over a decade, where I've been lucky enough to work in some of the most exciting industries, like VR, Web3, Metaverse, and Blockchain.

As Head of UX/UI, I get to collaborate with an amazing team of designers to create beautiful and functional designs that solve complex problems with ease. I take pride in mentoring my team to reach their full potential, setting KPIs and UX metrics for each individual to grow and succeed.

I'm passionate about balancing craftsmanship and technology to create user-centered products, and believe in driving cross-functional collaborations and building trustworthy relationships with team members and stakeholders.

When I'm not designing, I love exploring new music, trekking up mountains (I just hiked above 3,000 meters in the Himalayas!), bouldering, and traveling to new places. I find hiking as rewarding as the UX process since both involve exploring new paths and pushing through challenges to reach a satisfying outcome.

Thanks for stopping by!

Product strategy and ideation

Usability and Accessibility heuristic audits

User research and testing

Wireframing and iteration

Low and high fidelity prototyping

Interaction and motion design

Design system, UI component creation and optimisation

Digital branding and style guides

Layout and typography

Web3 & blockchain experience design

VR & AR experience design